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University of Massachusets Athletics
Staff Directory
- Title:
- Assistant Director for Marketing, Sales & Fan Experience
- Location:
- 302 Mullins Center
- E-Mail:
Jake Maltese joined UMass Athletics as an Assistant Director of Marketing, Sales, and Fan Experience in January 2025. In his role, Jake leads strategic marketing initiatives to enhance fan engagement, drive ticket sales, and elevate the game day experience across all UMass athletic programs—specifically Football, Field Hockey, Women's Basketball, Women's Lacrosse, and Cross Country/Track & Field.
Prior to his arrival in Amherst, Jake served as a Marketing & Fan Experience Assistant at Stony Brook University, where he played a key role in scripting and directing game day production, managing marketing interns, and coordinating sponsorship activations. He also brings professional sports experience from his time as a Social Media Associate with Minnesota United FC, where he helped grow the club’s digital presence—particularly on TikTok, where the team became the fastest-growing MLS account in 2022.
Jake earned his Bachelor of Science in Marketing from Penn State University in 2022, where he also worked as a Lead Marketing Intern for Penn State Athletics. He earned his Master of Business Administration in Marketing from Stony Brook University in May 2025.
