UMass also unveiled its 'Mission 1,000' marketing initiative, aiming at selling 1,000 more season tickets to the many families, fans, business owners and corporations throughout Western Massachusetts and the state. The excitement level for both announcements is expectedly high.
"Saying I'm excited is an understatement," said UMass head coach Derek Kellogg. "To make Springfield for a week of the year the mecca of college basketball is great. It's fitting for the national tournament to have a local flavor."
Leave a comment