University of Massachusets Athletics
Massachusetts Collective Named Official NIL Partner of Massachusetts Men’s and Women's Basketball
October 26, 2023 | Athletics Department
The Mass Collective becomes an official partner through LEARFIELD
AMHERST, Mass. – The University of Massachusetts athletic department and its exclusive multimedia rightsholder, LEARFIELD's UMass Sports Properties, announced The Massachusetts Collective (Mass Co) has been named the official Name, Image and Likeness (NIL) partner of the Massachusetts men's and women's basketball programs.
"We're thrilled to become UMass basketball's official NIL partner, recognizing the paramount importance of seizing this moment in collegiate sports," said Patrick MacWilliams, Director of the Massachusetts Collective.
As the official NIL partner, The Massachusetts Collective will be the presenting sponsor of the "Just Being Frank" podcast with men's basketball head coach Frank Martin while also being the presenting sponsor of Martin's postgame radio interview.
"Our commitment is clear: we will be aggressive in pursuing NIL opportunities while upholding our responsibilities," added MacWilliams. "We extend our thanks to LEARFIELD and UMass for embracing NIL and entrusting the Massachusetts Collective. Together, we will propel UMass Basketball's future, ensuring athletes have robust NIL opportunities in this transformative era of college athletics."
"We are thrilled to have The Massachusetts Collective on board as the official NIL partner of the Minutemen and Minutewomen basketball programs," said Andrew Stuebner, General Manager of UMass Sports Properties. "We look forward to supporting their collaboration with Athletics to provide superior NIL opportunities for UMass student-athletes."
All UMass Athletics sponsorships are managed by UMass Sports Properties, which does not represent student-athletes, but on behalf of the university, is actively engaged with brands and organizations to maximize their sponsorships when paired with student-athlete NIL.
ABOUT LEARFIELD
LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors' Cup, supporting athletic departments across all divisions.
ABOUT THE MASSACHUSETTS COLLECTIVE
The Massachusetts Collective comprises over 250 individuals and business members dedicated to crafting NIL opportunities for UMass basketball student-athletes. The mission of the collective is to proactively adapt to the evolving college athletics landscape while fully embracing NIL and empowering UMass basketball team members.
"We're thrilled to become UMass basketball's official NIL partner, recognizing the paramount importance of seizing this moment in collegiate sports," said Patrick MacWilliams, Director of the Massachusetts Collective.
As the official NIL partner, The Massachusetts Collective will be the presenting sponsor of the "Just Being Frank" podcast with men's basketball head coach Frank Martin while also being the presenting sponsor of Martin's postgame radio interview.
"Our commitment is clear: we will be aggressive in pursuing NIL opportunities while upholding our responsibilities," added MacWilliams. "We extend our thanks to LEARFIELD and UMass for embracing NIL and entrusting the Massachusetts Collective. Together, we will propel UMass Basketball's future, ensuring athletes have robust NIL opportunities in this transformative era of college athletics."
"We are thrilled to have The Massachusetts Collective on board as the official NIL partner of the Minutemen and Minutewomen basketball programs," said Andrew Stuebner, General Manager of UMass Sports Properties. "We look forward to supporting their collaboration with Athletics to provide superior NIL opportunities for UMass student-athletes."
All UMass Athletics sponsorships are managed by UMass Sports Properties, which does not represent student-athletes, but on behalf of the university, is actively engaged with brands and organizations to maximize their sponsorships when paired with student-athlete NIL.
ABOUT LEARFIELD
LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors' Cup, supporting athletic departments across all divisions.
ABOUT THE MASSACHUSETTS COLLECTIVE
The Massachusetts Collective comprises over 250 individuals and business members dedicated to crafting NIL opportunities for UMass basketball student-athletes. The mission of the collective is to proactively adapt to the evolving college athletics landscape while fully embracing NIL and empowering UMass basketball team members.
– UMassAthletics.com –
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