University of Massachusets Athletics
Massachusetts Athletics Unveils Department-Wide Strategic Vision
October 01, 2019 | Baseball, Field Hockey, Football, General, Men's Basketball, Men's Cross Country, Men's Lacrosse, Men's Soccer, Men's Swimming & Diving, Men's Track & Field, Softball, Women's Basketball, Women's Cross Country, Women's Lacrosse, Rowing, Women's Soccer, Women's Swimming & Diving, Tennis, Women's Track & Field, Athletics Department, Academic Success, Sports Medicine
AMHERST, Mass. – University of Massachusetts Director of Athletics Ryan Bamford unveiled the complete strategic vision for the future of the University of Massachusetts Athletics Department on Friday.
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"It is with great pride that I share the strategic vision for our athletic department," Bamford said. "Our plan is a product of dynamic collaboration, detailed analysis, and assessment with participation from numerous athletics staff, coaches, student-athletes, and external constituents. This plan defines our reimagined mission, vision, core values, and four strategic priorities: Educate, Win, Inspire and Invest."
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During the two year-long formulation process, several values were identified and refined in order to best drive the department into the future over the next five years:
"Our goal to be transparent with our athletics community continues with this rollout of our vision for the future of Massachusetts Athletics," Bamford said. "We will measure our success in each strategic priority annually, and pivot or adapt as our department and the collegiate athletics landscape evolves and advances."
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The complete strategic plan is available at UMassAthletics.com/FlagshipFuture.
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"We forever endeavor to instill pride in the commonwealth's flagship institution through continuous engagement with our campus, community, and alumni," Bamford said.
Follow Massachusetts Athletics on Twitter, Instagram and Facebook (@UMassAthletics).
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"It is with great pride that I share the strategic vision for our athletic department," Bamford said. "Our plan is a product of dynamic collaboration, detailed analysis, and assessment with participation from numerous athletics staff, coaches, student-athletes, and external constituents. This plan defines our reimagined mission, vision, core values, and four strategic priorities: Educate, Win, Inspire and Invest."
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During the two year-long formulation process, several values were identified and refined in order to best drive the department into the future over the next five years:
- Family – foster and promote an inclusive environment
- Leadership – inspire and educate others
- Authenticity – be true to yourself
- Grit – perseverance and resolve to achieve
- Service – we before me
- Heart – unwavering courage
- Integrity – uncompromising strength of character
- Passion – desire to be the best
"Our goal to be transparent with our athletics community continues with this rollout of our vision for the future of Massachusetts Athletics," Bamford said. "We will measure our success in each strategic priority annually, and pivot or adapt as our department and the collegiate athletics landscape evolves and advances."
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The complete strategic plan is available at UMassAthletics.com/FlagshipFuture.
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"We forever endeavor to instill pride in the commonwealth's flagship institution through continuous engagement with our campus, community, and alumni," Bamford said.
Follow Massachusetts Athletics on Twitter, Instagram and Facebook (@UMassAthletics).
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