University of Massachusetts, adidas Announce 10-Year Partnership Extension

AMHERST, Massachusetts – The University of Massachusetts and adidas today announced a multi-year partnership extension in which the Portland, Ore., based company will continue to be the official athletic footwear, apparel and accessory brand of the Minutemen.

"adidas has been a wonderful partner of the University of Massachusetts and we are thrilled to continue our relationship for another 10 years," said Director of Athletics Ryan Bamford. "The brand continues to be one of the most recognized and cutting-edge apparel companies worldwide, so we are pleased with our continued association."

With the new 10-year deal, adidas will supply the Minutemen with custom uniforms, apparel, footwear and accessories for all of UMass' 21 varsity athletic teams through the 2027-28 season. The partnership will also include an increased focus on retail products giving fans and supporters greater access than ever before to sideline apparel and replica uniforms. This most recent partnership agreement extends the relationship between UMass and adidas that originally began in 2005.

"We believe that sport has the power to change lives and this partnership extension provides us an opportunity to continue to collaborate with UMass Athletics and help them with their mission to ensure all student-athletes receive the finest academic and athletic experience possible, encourage character and personal growth, develop student-athletes into positive role models and productive members of society, and to win championships," said Jim Murphy, director of NCAA Sports Marketing at adidas America. "Our mission is to help athletes perform better and over the next 10 years, we'll continue to empower these student-athletes by providing the Minutemen with our best and most innovative uniforms, footwear, apparel and equipment, and we'll also look to inspire them and fans alike through our products, our style and in the community."

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).

About UMass Athletics
The University of Massachusetts sponsors 21 men's and women's varsity athletic programs with over 600 student-athletes from all over the United States and internationally. The bulk of the athletic department competes in the Atlantic 10 Conference which is one of the premiere basketball leagues in the NCAA. Additionally, football plays as an independent program, while men's lacrosse is a member of the Colonial Athletic Association and men's ice hockey is a member of Hockey East which is known nationally as the top collegiate hockey league. The University of Massachusetts ranks among the top 30 of four-year colleges and universities according to U.S. News and World Report's annual college guide as one of the nation's top institutions. UMass is the flagship public education campus in the Commonwealth of Massachusetts making a profound, transformative impact to the common good. Founded in 1863, we are the largest public research university in New England, distinguished by the excellence and breadth of our academic, research, and community outreach programs.

University of Massachusets Athletics

University of Massachusetts, adidas Announce 10-Year Partnership Extension

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