UMass, Spectra Partner For Ticketing and Fan Engagement

AMHERST, Mass. – University of Massachusetts Athletics, the Mullins Center and Spectra Ticketing and Fan Engagement announced a partnership on Tuesday, leveraging Spectra's industry-leading ticketing and access management functionality.

This expands the University's relationship with Spectra Ticketing and Fan Engagement, as the institution has utilized Spectra's Marketing Automation platform, powered by FanOne Marketing, as well as the company's industry-specific implementation of Salesforce Customer Relationship Management (CRM) since May 2016.

"We're thrilled to be fully aligned with the suite of Spectra Ticketing and Fan Engagement capabilities" Alan Pandiani, Associate AD for Sales and Fan Experience, said. "Having seen the fruits of marketing automation through our FanOne partnership, we saw further efficiencies and a better end-user experience to be had when forming our partnership with Spectra."

As the primary ticketing provider of UMass and the Mullins Center, Spectra Ticketing and Fan Engagement will provide the organization with its Ticketing and eCommerce platform to efficiently simplify the selling and allocation of inventory to all events in real-time through an integrated website and online box office. The Paciolan platform will enable fans and students to manage their accounts online, transfer tickets and print tickets at home or deliver tickets to their mobile device to scan upon entry at events. UMass and the Mullins Center will utilize PAC Access Management, Spectra's digital ticketing solution, for access control to allow fans to bypass will-call lines and enter events quickly via print-at-home or mobile 2D barcode tickets.

Spectra will continue to provide marketing services for UMass, including its Marketing Automation solution and Salesforce CRM services. Marketing Automation enables UMass to deliver customized, triggered campaigns and create customized, personalized URLs (PURLs) with tailored content for season ticket holders and donors to elevate each fan experience and drive renewals. Salesforce CRM provides UMass with a robust system to better manage fan and donor relationships, with the ability to sell more tickets and process more donations via holistic information on current and past ticket purchasers and donors.

"We are delighted to expand our presence at the University of Massachusetts and the Mullins Center," Kim Damron, President and Chief Operating Officer of Spectra Ticketing and Fan Engagement, said. "With our ticketing services, we look forward to engaging UMass fans to transform every fan experience and create new opportunities to increase ticket sales."

Spectra is a major provider of sports and entertainment hospitality services in Massachusetts. One or more Spectra divisions (Venue Management, Food Services & Hospitality, and Ticketing & Fan Engagement) are at work supporting multiple venues, teams, performing arts centers and events, including University of Massachusetts, Mullins Center, Boston College, UMass Lowell, Tsongas Center, MassMutual Center, North Shore Music Theatre, Robsham Theater Arts Center and Lowell Memorial Auditorium.

About Spectra Ticketing and Fan Engagement
Spectra's Ticketing and Fan Engagement division is a leader in ticketing, fundraising, marketing and analytics solutions with over 35 years of experience. Spectra Ticketing and Fan Engagement enables college athletics programs, arenas, professional sports and performing arts clients to sell more than 120 million tickets per year.

For continued coverage of UMass Athletics, follow the program on Twitter and Instagram @UMassAthletics and on Facebook at facebook.com/MassachusettsAthletics.

University of Massachusets Athletics

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