University of Massachusets Athletics
October 21, 2026 | Football, General, Men's Basketball, Hockey, Women's Basketball, Athletics Department
UMass Athletics has launched a partnership with Greenfield Savings Bank with a three-year sponsorship that will extend through 2028.
AMHERST, Mass. -- University of Massachusetts Athletics has launched a multi-faceted partnership with Greenfield Savings Bank, supporting the football, basketball and hockey teams with a three-year sponsorship in a collaboration that will extend through 2028.
The brand new relationship, which also includes Learfield's UMass Sports Properties, underscores the bank's focus on the university community adjacent to its Amherst branch, which is located at 6 University Dr. and serves many UMass employees as customers, along with students and alumni.
Greenfield Savings Bank President and CEO Peter Albero said he is proud to be able to support UMass—an engine for progress in the region.
"We are committed to the community of Amherst, and the university itself, and we value that UMass Athletics is a key economic driver in the region, bringing thousands of visitors each year to local hotels, restaurants and businesses and also creating countless employment opportunities," Albero said. "We appreciate the chance to acknowledge the university's contributions while also supporting student athletes and enhancing our relationship with its leaders."
The partnership kicked off on Sept. 3, when the UMass Minutemen football team launched its season.
Players and fans alike will see the Greenfield Savings Bank logo near the field, and when the season ends, the branding will appear near the court and the ice at the Mullins Center at men's and women's basketball games and UMass hockey match-ups.
"We are pleased to welcome Greenfield Savings Bank as a partner," said Andrew Stuebner, general manager of UMass Sports Properties. "We both believe in community collaboration and helping young people thrive."
UMass Sports Properties, the locally based team of Learfield—the leading media and technology company powering college sports—is the exclusive multimedia rights holder for UMass Athletics and handles all sponsorships, in-venue signage and advertising on behalf of the university.
About UMass Athletics
Massachusetts Athletics is home to 21 NCAA Division I programs and more than 650 student-athletes. who proudly represent the Commonwealth. Guided by its mission to Educate, Win, Inspire and Invest, the department is committed to developing champions in competition, the classroom and the community through strategic investments in people, programs and facilities. That commitment is reflected in our student-athletes' sustained academic excellence, highlighted by a school-record NCAA Academic Progress Rate (APR) score of 995 for the 2024-25 academic year and 20 consecutive semesters with a departmental GPA above 3.0. As a proud member of the Mid-American Conference, Hockey East, the Atlantic 10 (men's lacrosse), the Summit League (men's soccer) and the Missouri Valley Conference (men's swimming and diving), Massachusetts Athletics continues to elevate its programs while building meaningful connections with alumni, fans, corporate partners and communities throughout New England and beyond.
About Greenfield Savings Bank
Founded in 1869, Greenfield Savings Bank has more than 200 employees and offices and ATMs throughout Franklin and Hampshire counties in Western Massachusetts. Its branches are located in Greenfield, Amherst, Conway, Easthampton, Hadley, Northampton, Shelburne Falls, South Deerfield and Turners Falls. The bank operates the only trust and investment management company headquartered in Franklin County. Total assets of the bank exceed $1.5 billion. Greenfield Savings Bank is a Member FDIC and Member DIF. For more information, visit greenfieldsavings.com.
Member FDIC/Member DIF
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
The brand new relationship, which also includes Learfield's UMass Sports Properties, underscores the bank's focus on the university community adjacent to its Amherst branch, which is located at 6 University Dr. and serves many UMass employees as customers, along with students and alumni.
Greenfield Savings Bank President and CEO Peter Albero said he is proud to be able to support UMass—an engine for progress in the region.
"We are committed to the community of Amherst, and the university itself, and we value that UMass Athletics is a key economic driver in the region, bringing thousands of visitors each year to local hotels, restaurants and businesses and also creating countless employment opportunities," Albero said. "We appreciate the chance to acknowledge the university's contributions while also supporting student athletes and enhancing our relationship with its leaders."
The partnership kicked off on Sept. 3, when the UMass Minutemen football team launched its season.
Players and fans alike will see the Greenfield Savings Bank logo near the field, and when the season ends, the branding will appear near the court and the ice at the Mullins Center at men's and women's basketball games and UMass hockey match-ups.
"We are pleased to welcome Greenfield Savings Bank as a partner," said Andrew Stuebner, general manager of UMass Sports Properties. "We both believe in community collaboration and helping young people thrive."
UMass Sports Properties, the locally based team of Learfield—the leading media and technology company powering college sports—is the exclusive multimedia rights holder for UMass Athletics and handles all sponsorships, in-venue signage and advertising on behalf of the university.
About UMass Athletics
Massachusetts Athletics is home to 21 NCAA Division I programs and more than 650 student-athletes. who proudly represent the Commonwealth. Guided by its mission to Educate, Win, Inspire and Invest, the department is committed to developing champions in competition, the classroom and the community through strategic investments in people, programs and facilities. That commitment is reflected in our student-athletes' sustained academic excellence, highlighted by a school-record NCAA Academic Progress Rate (APR) score of 995 for the 2024-25 academic year and 20 consecutive semesters with a departmental GPA above 3.0. As a proud member of the Mid-American Conference, Hockey East, the Atlantic 10 (men's lacrosse), the Summit League (men's soccer) and the Missouri Valley Conference (men's swimming and diving), Massachusetts Athletics continues to elevate its programs while building meaningful connections with alumni, fans, corporate partners and communities throughout New England and beyond.
About Greenfield Savings Bank
Founded in 1869, Greenfield Savings Bank has more than 200 employees and offices and ATMs throughout Franklin and Hampshire counties in Western Massachusetts. Its branches are located in Greenfield, Amherst, Conway, Easthampton, Hadley, Northampton, Shelburne Falls, South Deerfield and Turners Falls. The bank operates the only trust and investment management company headquartered in Franklin County. Total assets of the bank exceed $1.5 billion. Greenfield Savings Bank is a Member FDIC and Member DIF. For more information, visit greenfieldsavings.com.
Member FDIC/Member DIF
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
-- UMassAthletics.com --
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